Contact: Andrew Bixel,
Fund Development and Communications Coordinator
Kids’ Food Basket Wins Truck From “Toyota 100 Cars for Good” Contest
GRAND RAPIDS, MI Nov. 1, 2011- Kids’ Food Basket (KFB) will take delivery of their new Toyota Tundra
at 10am Friday, November 4, 2011 at Kool Toyota on Plainfield Avenue in Grand Rapids as a result of winning
Toyota’s national “100 Cars for Good” contest in August.
What makes this contest unique is that it was entirely conducted via social media. Toyota gave contestants a
Flip Video Camera, $250 in Facebook Ad credits and public relations support to launch an advocacy campaign.
Nonprofits then squared off against others with similar annual operating budgets in a contest to secure the most
votes in 24 hours. Kids’ Food Basket won overwhelmingly with 47 percent of the days’ votes.
In addition to KFB, five other Michigan-based nonprofits won “Cars for Good”; Camp Casey (Royal Oak, MI),
Cascades Humane Society (Jackson, MI), City Rescue Mission of Saginaw (Saginaw, MI), Humane Society of
Huron Valley (Ann Arbor, MI), and Jewish Family Service (West Bloomfield, MI).
“KFB is so fortunate to have so many people in our incredible community working together to attack childhood
hunger. The movement of the Grand Rapids community August 4th not only helped KFB win a much needed
truck for transporting nutritious food, but also saved us over $25,000.00, the cost needed to take one school off
the waiting list for services. Thank you Grand Rapids, for helping to ensure proper brain development for
hundreds more children” exclaimed Bridget Clark Whitney, Executive Director Kids’ Food Basket.
In addition to securing a vehicle to make pick-ups and deliveries to attack childhood hunger, Kool Toyota
employees and their loyal customers chipped in to make sure Kids’ Food Basket gets a new truck that is loaded
with food and other supplies from KFB’s Wish List (www.kidsfoodbasket.org/wish-list). “We want to make
sure they’re well stocked up as they come into the holiday season” relayed Rod Dewey, General Manager Kool
Kids’ Food Basket (KFB) is a Grand Rapids based force for "Attacking Childhood Hunger in greater Grand
Rapids." Childhood hunger denies dignity, robs kids of their energy, and undermines our community’s
stability. The nonprofit began over nine years ago by serving 125 kids each school day through a Sack Supper
program and now serves over 4,300 kids every school day, plus thousands more at local sites through the
summer. Kids' Food Basket is the only organization of its kind locally dedicated to attacking childhood hunger.
Join the attack at www.kidsfoodbasket.org.